made by an aussie mum who knows the juggle is real!


parenting is full of milestones, and one of the most exciting is when babies begin to sit.

but many traditional baby floor seats aren’t designed with healthy development in mind. They can place little hips and spines in awkward positions, raising concerns about long‑term impact.

hip & co was created to change that.

our hip‑healthy baby floor seat is designed to support natural posture and healthy hip positioning. It blends ergonomic design, medical insight, and everyday practicality, giving babies the freedom to explore upright while you (the parents) feel confident you're making the safest choice.

but here’s the real magic - while bub is happily supported, you get your hands (and maybe even your sanity) back.

go ahead...shower, sip that coffee while it’s still hot, or finally pee in peace.

*we are busy working on the baby floor seat. it is coming soon*

shop now

baby floor seat with tray

our baby floor seat is:

  • thoughtfully engineered to support your baby’s development
  • designed for healthy hip positioning
  • lightweight, safe and fits beautifully in your home

** coming soon...early 2026 **

let me know when it's here!

it's me, hi

hey, I’m Bree. founder of hip & co and mum to three little ones. my lightbulb moment came when one of my girls was diagnosed (a bit late!) with hip dysplasia. that sent me down the rabbit hole of hip health and let me tell you it’s way more common than you think.

the good news? there are simple ways to help prevent it, especially in that all-important first year, by making sure bub’s hips are in the right position (think the “M” shape you’ve heard about in baby carriers and sleeping bags).

that’s what sparked hip & co. I wanted to create something comfy, cute, and actually supportive. a baby floor seat designed right here in Australia, that gives your little one the best start for healthy hips.

bonus: if your bub is in treatment for hip dysplasia, this seat’s got their back (and their legs) with plenty of room and proper support.

check out my creation
hip and co mission is to raise awareness for healthy hips

why healthy hips?

did you know 1 in 10 babies* are born with unstable hips, and 1 in 100* ends up being treated for hip dysplasia?

wild, right?

and the kicker... no one really knows why, and heaps of cases aren’t picked up until way later in life.

we’re here to change that. hip & co. is all about giving every bub access to hip-healthy seating, supporting families dealing with hip dysplasia, and shouting about hip health from the rooftops (or at least all over Australia).

because strong hips start early, and we’re making sure they get the best start.

*data from International Hip Dysplasia Institute

hip dysplasia support