hey, I'm Bree — founder of hip & co, and mum to three little ones.

it started with my daughter Elle.

at 7 months old, Elle was diagnosed with severe hip dysplasia. what followed was one of the hardest years of our lives — surgery, three months in a heavy spica cast, and nine more in a brace. we were exhausted, emotional, and just trying to figure it out as we went.

but one thing kept nagging at me: where was all the stuff?

there was nothing designed for babies going through hip dysplasia treatment. no proper seating, no furniture built around a brace. just DIY hacks, improvised solutions, and bulky eyesores plonked in the living room. for families already dealing with so much, it felt like one more thing working against us.

so I decided to do something about it.

hip & co was born from that gap.

but as I dug deeper into hip health, something else hit me: hip dysplasia is far more common than most people realise — and it doesn't always announce itself. 1 in 10 babies are born with unstable hips. many cases aren't picked up until later in childhood, or even adulthood. and the positioning choices we make in that critical first year — the seats, the carriers, the sleeping bags — actually matter.

that realisation changed everything. because this isn't just about babies already in treatment. it's about giving every baby the best possible start for their hips, right from the beginning.

so we went bigger.

hip & co now creates smart, comfortable, hip-healthy seating for all babies — designed so those little hips develop exactly the way nature intended. and for families navigating hip dysplasia? our seat was built with you in mind too. it fits small and medium Rhino braces perfectly, because we've lived that reality and we know the details matter.