why healthy hips?

from their first sit to their first steps, your baby’s hips play a powerful role in shaping lifelong mobility. 

according to the International Hip Dysplasia Institute:

• 1 in 10 infants are born with hip instability
• 1 in 100 require treatment for hip dysplasia

proper leg positioning — especially the “M” shape — helps reduce risk during early development!!!

during those early months, sitting posture isn’t just about comfort—it’s about protecting delicate joints and encouraging natural growth. our seat is thoughtfully designed to position your baby’s legs in an open, relaxed “M” shape, which keeps the hips aligned and reduces strain on developing bones.

unlike traditional baby seats that can force a narrow or upright position, our ergonomic shape gently cradles your baby while allowing freedom of movement. that means:

•  legs sit naturally apart, encouraging optimal hip alignment
•  the pelvis remains neutral, avoiding undue pressure
• early motor skills are supported through balanced, stable sitting

hip dysplasia often begins as a “silent” condition, with no obvious symptoms until later stages. That’s why proactive support matters. When you choose hip & co, you’re choosing peace of mind and a seat designed with purpose—to help prevent hip issues before they start.