made by an aussie mum who knows the juggle is real!

the hip & co. baby floor seat is your new parenting sidekick — comfy, safe, and cleverly designed to support your baby’s hips as they grow.

but here’s the real magic: while bub is happily supported, you get your hands (and maybe even your sanity) back.

go ahead — shower, sip that coffee while it’s still hot, or finally pee in peace.

we’ve got your back… and your baby’s hips.

*floor seat coming soon*

baby floor seat

our baby floor seat is thoughtfully engineered to support your baby’s development while fitting beautifully into modern homes. Lightweight, safe, and designed for healthy hip positioning, it helps little ones sit up and explore their world—with smiles (and giggles) all around.

** coming soon in 2025 **

let me know when it's here!

it's me, hi

hey, I’m Bree — founder of hip & co. and mum to three little ones. My lightbulb moment came when one of my girls was diagnosed (a bit late!) with hip dysplasia. That sent me down the rabbit hole of hip health, and let me tell you — it’s way more common than you think.

the good news? There are simple ways to help prevent it, especially in that all-important first year, just by making sure bub’s hips are in the right position — think the “M” shape you’ve heard about in baby carriers and sleeping bags.

that’s what sparked hip & co. I wanted to create something comfy, cute, and actually supportive — a baby floor seat designed right here in Australia, that gives your little one the best start for healthy hips.

bonus: if your bub is in treatment for hip dysplasia, this seat’s got their back (and their legs) with plenty of room and proper support.

check out my creation
hip and co mission is to raise awareness for healthy hips

why healthy hips?

did you know 1 in 10 babies are born with unstable hips, and 1 in 100 end up being treated for hip dysplasia?

wild, right?

and the kicker — no one really knows why, and heaps of cases aren’t picked up until way later in life.

we’re here to change that. hip & co. is all about giving every bub access to hip-healthy seating, supporting families dealing with hip dysplasia, and shouting about hip health from the rooftops (or at least all over Australia).

because strong hips start early, and we’re making sure they get the best start.

hip dysplasia support